The jollibee’s history

          Hi guys welcome to my vlog the jollibee’s history

Jollibee is a Filipino multinational chain of Fast Food Restaurant owned by Jollibee Foods Corporation. As of April 2018,  had a total of about 1,200 Jollibee outlets worldwide with presence in Southeast Asia, the Middle East, East Asia,Hong Kong, Macau,North America, and Europe,   Italy,UK.

   Product Type: fast food chain

     Owner: Jollibee Foods Corporation

       Country: Philippines

            Introduced: January 1975  44years ago

               Markets: Southeast Asia,Middle East,Western 

                Europe,North America,East Asia,Hongkong,macau

               Tag line:”Langhap

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After 

In 1975, Tony Tan Caktiong and his family opened a Magnolia ice cream parlor in Cubao,Quezon City.The outlet later began offering hot meals and sandwiches upon request from customers. When the food items became more popular than ice cream, the family decided to convert the ice cream parlor into a Fast Food Restaurant which became the first Jollibee outlet in 1978.Management consultant Manuel C. Lumba advised the family on the change in strategy. Initially Jollibee was named "Jolibe" but changed its name to "Jollibee".

The company that would be managing the chain of fast food, Jollibee Foods Corporation was incorporated in January 1978. By the end of that year, there were seven branches in Metro Manila. The first franchised outlet of Jollibee opened in Santa Cruz Manila in 1979.

Jollibee experienced rapid growth. It was able to withstand the entry of Mc Donald’s in the Philippines in 1981 by focusing on the specific tastes of the Filipino market, which differed from the American fast food company.The first Jollibee store overseas opened in Taiwan in 1986 which is now closed.Jollibee continued to expand and set up outlets both within the country and abroad.Mr Tan Caktiong, the son of poor Chinese immigrants, is now a billionaire.

Jollibee Foods Corp. is engaged in developing, operating, and franchising fast food stores under the trade name Jollibee. The company operates through the following segments: Food Service, Franchising, and Leasing. The Food Service segment operates quick service restaurants and the manufacture of food products to be sold to Jollibee Group-owned and franchised QSR outlets. The Franchising segment franchises the Jollibee Group's QSR store concepts. The Leasing segment leases store sites mainly to the Jollibee Group's independent franchisees. Jollibee Foods was founded by Tony Tan Caktiong in 1975 and is headquartered in Pasig City, Philippines.